Gwen Fowler



Great lineup coming to Euphoria in Greenville

Posted 9/16/2010 8:25:00 AM

The fifth Euphoria festival in Greenville offers four days packed with great food, wine and music, but you need to get tickets soon. Several events have sold out or are close to selling out.

Euphoria, held downtown Sept. 23-26, showcases the city as a culinary and arts destination. Musician Edwin McCain and Carl Sobocinski of Table 301, owner of Soby’s, Soby’s On the Side, Devereaux’s and the Lazy Goat in Greenville, started the festival in 2006.

Euphoria began after a conversation between Sobocinski and McCain, who have known each other for a long time, said Gina Boulware, director of marketing and public relations for Table 301.

“Carl had been looking for something to do for a food and wine event,” she said. He visited other events and came back to Greenville “and thought it was absolutely something we could execute here.”

McCain was interested in doing something in his hometown that “could shine a spotlight on what Greenville has become,” she said.

Here’s a rundown of the schedule:

The festival begins Thursday night with “Songwriters Recipe: Songs and Stories from Euphoria Unplugged, a new event this year. McCain and songwriters and singers Chuck Cannon and Maia Sharp will be performing and talking about how they make music.

Few individual tickets remain for this event, Boulware said, which is in an intimate setting inside the new Children’s Museum of the Upstate. Tickets are included as part of the VIP package.

One of the festival’s most popular events, Taste of the South, lets you try the food of 11 restaurants under the stars at Peace Center Amphitheater while listening to McCain, Cannon and Sharp. The party runs from 6 to 10:30 p.m., and the participating restaurants are The Green Room, High Cotton, American Grocery, Westin Poinsett, Devereaux's, Soby's, The Lazy Goat, Rick Erwin's West End Grille, Nantucket Seafood Grill, all in Greenville; Stella’s Southern Bistro in Simpsonville; and 17 North Roadside Kitchen in Mount Pleasant.

Saturday’s Tasting Showcase, from 11 a.m. to 5 p.m., will be outside off of Main Street near Broad, and wine seminars will be inside the Westin Poinsett. Chefs performing cooking demonstrations will be Mike Lata, chef and owner of FIG in Charleston; Kevin Rathbun, chef and owner of Rathbun’s and Kevin Rathbun Steak & Krog Bar in Atlanta; Bryan Voltaggio, executive chef of VOLT Restaurant, Frederick, Md.; and Justin Bogle, executive chef of GILT in New York City.

Three master sommeliers – of only 170 in the nation, Boulware said – will present wine seminars. The topic of Laura Williamson of Tucson, Ariz., will be “Wine and Chocolate – Need I say More?” Darius Allyn will speak on wines of Greece, Italy, France and Spain. Wayne Belding of Boulder, Colo., will discuss food and wine pairings.

Wine tastings and food samplings, accompanied by music, will be from 1-5 p.m. Boulware said more than 150 wines will be available for tasting.

Saturday night, wine dinners, prepared by a host chef and a guest chef, will be at six downtown restaurants. Most of these dinners already have sold out, Boulware said. Guest chefs are Lata, Bogle, Rathbun, Voltaggio, David Guas, pastry chef and owner of Damgoodsweet Consulting Group in Virginia; Chris Hastings, chef and co-owner of Hot and Hot Fish Club in Birmingham, Ala.; and Michael Kramer, executive chef of the Tasting Room Wine Cafes in Houston and former chef of Voice Restaurant in Houston and McCrady’s in Charleston.

From 10 a.m. to 2 p.m., a New Orleans-style jazz brunch will be served while diners enjoy the music of Mark Rapp and Walter Blanding Jr. Lots of people love this event, Boulware said, because it is very family-oriented. You’ll see kids dancing to the music. While the brunch is going on, a group of chefs will be competing in a cook-off.

For more information and to buy tickets, visit