Alabama Theatre

4750 Hwy. 17 S
North Myrtle Beach, SC 29582


The Alabama Theatre’s new 2013 production of ONE The New Show DELIVERS AGAIN!

Recently voted the #1 Live Entertainment Theatre by Myrtle Beach visitors and locals, the Alabama Theatre introduces ONE The New Show combining extraordinary talent, iconic production numbers, sizzling visual elements and extravagant costuming with hit songs from many exciting musical genres into a production critics are calling "A Mega Hit.”

What’s in a name? ONE The New Show – the name is simple yet reflects the new attitude of the show – bold refreshing, uplifting and moving forward. The strength of ONE The New Show is the power of its music that carries the audience through the enchanting evening. No audience member will be touched in the same way as ONE weaves a magical musical journey filled with song, dance and laughter. Rest assured that the night would be one of the most enjoyable nights of live entertainment you will ever experience – vigorous, uplifting and even spiritual. That’s the power of ONE.

Gaylord Entertainment has delivered another blockbuster by daring to introduce so much new content to this year’s hit show. From the start, ONE’s huge multimedia opening sets the stage for an unforgettable night of live entertainment. Audiences will experience so many thrilling new songs, dance numbers and lavish costumes that they will understand why the show’s name had to be upgraded to ONE the New Show.

ONE brings audiences an incredible entertainment experience featuring everything from Country, Gospel, Broadway, Pop and Rock to plenty of hilarious family comedy. The talented entertainers, extravagant costumes and extraordinary scenery will make you feel like you are in New York or Las Vegas – at a fraction of the price! As always, the charm of emcee and featured vocalist Greg Rowles will make audiences feel at home while crowd favorite Grant Turner, returns as Ricky Mokel.

Contact Information

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4750 Hwy. 17 S
North Myrtle Beach, SC 29582

Phone: 843-272-1111
Fax: 843-272-7748
Toll Free: 800-342-2262


  • Admission : One The NEW Show $34.95-$47.95; age 16 and younger $17.95. Group rates available.
  • Days and Holidays Closed : Christmas Eve/Day. Open for special events on select nights Jan.-mid-Feb.
  • Checks Accepted
  • Visa/Master Card
  • American Express Card
  • Discover Card