In 1986, Conway was chosen, along with three other cities as a founding program for Main Street SC, making Conway Main Street USA one of the oldest Main Street programs in the state. The Main Street program is a comprehensive, incremental approach to regenerating the economic vitality of downtown commercial districts built around a community's unique heritage and attributes. Using local resources and initiative, the Main Street program helps communities develop strategies to stimulate long-term economic growth and pride in the community center - downtown. This is done through several platforms - promotions, physical improvements and economic restructuring.