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BMW Zentrum

BMW Zentrum

The Upcountry

The Upcountry

The BMW Zentrum is a 28,000-square-foot visitor’s center which showcases the company’s heritage of engineering, innovation and commitment to social responsibility. Fascinating exhibits will take you through BMW’s rich history in aircraft, motorcycles and automobiles; plus a unique look “inside” the automobile manufacturing process with a “virtual factory tour” – watch a BMW being made from the car’s perspective. Come experience the ultimate roadside attraction.