euphoria - Food, Wine & Music Festival

The Upcountry

Founded in 2006 by platinum-selling singer/songwriter Edwin McCain and restaurateur Carl Sobocinski, euphoria educates, entices, enlightens and entertains. This highly anticipated three-day event includes exclusive tasting events, intimate musical experiences, cooking demonstrations and wine seminars, as well as multi-course dinners and live music concerts. Dedicated to excellence, euphoria features domestic and international wines, award-winning chefs, talented sommeliers and renowned singer/songwriters. Every September, euphoria shines a spotlight on Greenville, South Carolina’s thriving Culinary and Arts Communities. Greenville, situated at the foothills of the Blue Ridge Mountains, stands out with its award-winning downtown, vast entertainment options and diverse population. Supporting the community, proceeds from euphoria fund Local Boys Do Good, the 501 (c)(3) created to benefit local non-profit organizations. euphoria, a destination event to attendees from near and far, impress all with its passion for quality and value.

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