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Florence

A contemporary Southern belle of a city, Florence offers a wonderful array of entertainment, outdoor recreational activities, and local cuisine. This burgeoning hub of shopping, recreation, arts and entertainment has plenty of appeal and a flavor that hits all the sweet spots of both small-town and big city living.

Florence

A contemporary Southern belle of a city, Florence offers a wonderful array of entertainment, outdoor recreational activities, and local cuisine. This burgeoning hub of shopping, recreation, arts and entertainment has plenty of appeal and a flavor that hits all the sweet spots of both small-town and big city living.

The Revolutionary Rivers paddling trail

Discover what makes Florence more than just a stop on the way to the beach.

With a revitalized downtown, Florence is a center of activity for visitors in the Pee Dee region. On any given day, visitors to Florence might experience a symphony performance, a play, a rock concert, an art show, an outdoor market, a historical re-enactment and so much more.