International Travel

Find must-see attractions and long-distance travel resources, including visa information, regional overviews and tour operator credentials.

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Florence

A contemporary Southern belle of a city, Florence offers a wonderful array of entertainment, outdoor recreational activities, and local cuisine. This burgeoning hub of shopping, recreation, arts and entertainment has plenty of appeal and a flavor that hits all the sweet spots of both small-town and big city living.

The Revolutionary Rivers paddling trail

Discover what makes Florence more than just a stop on the way to the beach.

With a revitalized downtown, Florence is a center of activity for visitors in the Pee Dee region. On any given day, visitors to Florence might experience a symphony performance, a play, a rock concert, an art show, an outdoor market, a historical re-enactment and so much more.
restaurant downtown florence

Get to Know Florence

Florence is humming with history, recreational opportunities, great dining, shopping and a lively arts and entertainment scene.

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shrimp dish victors florence

Dining in Florence

A romantic Italian dinner, fresh South Carolina seafood, street tacos, spicy curries, pit-cooked barbecue and more—Florence's dining options are diverse, delicious and oh-so-satisfying.

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bed and breakfast florence

Lodging in Florence

Florence offers luxury experiences and plenty of Southern hospitality so you’ll be sure to get a good night’s sleep—and some of the best grits around.

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sculpture in florence

Hidden Gems in Florence

Quirky, poignant, delightful—no matter how to you choose to describe them, Florence’s hidden gems offer some sweet surprises and reveal some of the Pee Dee’s best-kept secrets.

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rivers in florence

Recreation in Florence

Get ready to play! Florence’s abundant opportunities for outdoor sports and recreation is one more way the city lives up to its motto: Full life, full forward.

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pecan young plantation store florence

Shopping in Florence

Whether you’re shopping for fun or out of necessity, chances are you’ll find what you’re looking for in Florence: the latest fashions, vintage collectables, novelty gifts and more.

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florence county museum

Museums & Arts in Florence

A vibrant arts scene and cutting-edge facilities will make you think you’ve landed in a big city as you explore the many artistic venues and events offered in Florence.

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Museum Spotlight: Florence Museum of Art, Science and History

The museum reflects the region’s rich artistic, cultural and historic heritage through a dynamic range of exhibitions.

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See World-Class Art, Moving Memorials at Florence Veterans Park

Dedicated in 2008, the Florence Veterans Park is a 6-acre tribute to those Americans who gave back to their country through military service.

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SC Artisans: The Earring Lady Creates Colorful Glass Jewelry

Meet Barbara Mellen, a South Carolina artist whose colorful jewelry can be found at more than 200 specialty shops across the country.

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Snag Swag and Specialty Treats on the South Carolina Pecan Trail

If you love pecans as much as the folks of the Pee Dee region do, you’ll love exploring the 17 restaurants and specialty shops offering pecan dishes and products along the South Carolina Pecan Trail.

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florence school

City of Florence

Florence offers an array of outdoor recreational activities, including golf and a variety of beautiful parks. Kayaking excursions through the SC Revolutionary Rivers Trail bring adventuresome visitors to the stomping grounds of Revolutionary War hero Francis Marion, the infamous Swamp Fox.

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pee dee scatr region south carolina

Pee Dee Country

A combination of scenic parks and natural areas with a history spanning both the Revolutionary and Civil Wars, Pee Dee Country has plenty to offer visitors. There are a number of courses for golfers to choose from and three beautiful state parks waiting to be explored.

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